Digital Skills Observatory | Interview 5
Dataset:
All interview presentations:
Social Media
90% of the respondents use social media, with male and respondents in the treatment group being more active.
41% say they want to learn how to use specific social media platforms
SM11: Have you used social media since the last visit?
SM16: Is there a specific social media that you want to learn and install ?
Women L7 (INT4): Did you teach anyone what you learnt in the Intervention 4?
L12 (INT5): What did you learn during the intervention 5?
Learning Interventions
Almost half of the respondents that attended the workshop passed the information that they learned on to others.
Respondents mainly learned how to use their smartphone to solve real life challenges, to manage their business, and to learn a new language.
Technology & Smartphone
The treatment group said their use of technology changed more often than the control group
Almost half of the respondents say they don't have any trouble using their phone. The respondents report having a wide range of trouble using their phone, with their phone hanging, network problems and costs being the most common.
Treatment T1: Has your use of technology or smartphone changed since the last visit?
Men T7: What kind of trouble have you been having with your phone/technology/internet?
Women GQ_F 12: Do you have anything that you hide from partner regarding your smartphone?
Men T11: "Men have more opportunities to learn about new products and services than women, especially when it comes to learning about technology"
Gender questions
20% of the women and 28% of the men say they have something to hide on their phone for their partner
Men agree or strongly agree 12% more often with the statement "Men have more opportunities to learn about new products and services than women, especially when it comes to learning about technology"
Digital Financial Services
DFS use keeps going up after each interview. For interview 5, 94.5% says they use DFS sometimes, often, or very often.
The respondents mainly save to get a loan or to increase their loan limit, and to invest in their business.
DFS2: How often have you been using digital financial services, since the last visit? (General)
All respondents - DFS16: Why do you save in Digital Financial Services, what are your goals?
DPS5: Have you ever discovered a new product or service from friends and family?
DPS6: Which of these do you think is the best way to discover new products or services, top 3?
Discovering new products and services
40% of the respondents discover new products and services from their friends and family
When asked to give their top three of good ways to discover new products, the respondents mention social media, tv ads and friends & family most often.
Gambling & Betting
About 1/3 of the respondents say they bet, but for men this is more than half.
73% of the respondents who bet are motivated to use certain apps and websites by betting. They mention the Sportpesa app, Livescore, and apps that predict the outcome of soccer games.
Men - B1: Do you bet?
B5: Does betting motivate you to use apps or websites?
LE1: What kind of house do you live in?
LE11: Choose the statement that is the most appropriate for you on living standards:
Lifestyle & Environment
Most respondents live in a non-contained house, a house from bricks/stone where the toilet and bathroom are outside. Others live in a Swahili type house or a mud house.
Almost half of the respondents say they often struggle when it comes to their living standards, and another 11% is always struggling.
Jisort
73% of the respondents have learned something from using the Jisort app.
They also shared a lot of the lessons with their friends and family.
Men - JI1: Have you learned anything from using Jisort?
Selection of answers to 'What lesson from Jisort did you share with someone else?'
| Respondent | JI10.2: What was the lesson? |
|---|---|